Ingenious Media ( Wind River), Productivity Media ( The Little Hours) and STX ( Playmobil and UglyDolls) have all signed deals with Cinelytic, which had been in beta testing for several years before officially launching in 2019.īut its AI program doesn't unassailably guarantee a hit movie. "The system can calculate in seconds what used to take days to assess by a human when it comes to general film package evaluation or a star's worth," said Tobias Queisser, founder of Cinelytic, the LA startup whose AI-driven project management system WB will be relying on.ĭespite making a $1 billion hit with Joaquin Phoenix-starring Joker last year, WB made a handful of misfires, including The Kitchen, Shaft and Godzilla: King of the Monsters.Īnd it isn't the only one choosing AI to do its homework. According to The Hollywood Reporter, it's signed up to use an artificial intelligence system to analyze its potential movies and choose which ones to put into development.
isn't leaving its movie making to chance (or the talents of its creatives).
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